WE ARE A RETAIL DESIGN & INNOVATION AGENCY.
We design retail strategies and experiences that activate brands and engage customers.
WE LIVE IN WHITE SPACE.
We see things differently. We focus on the what-if to deliver powerful how-to. We work closely with internal insights, analytics and merchandising teams to define retail landscapes and create compelling, disruptive experiences — in-store signage, packaging, visual merchandising, digital & product design — that are hyper-targeted to actual, vetted white space opportunities.
BRAND STRATEGY
BRAND CONCEPTS
GRAPHIC & PACKAGING DESIGN
COPYWRITING & NAMING
STORE ENVIRONMENTS
RETAIL RENDERINGS
IN-STORE SIGNAGE
FIXTURE DESIGN
ART DIRECTION
ILLUSTRATION
MERCHANDISING CONCEPTS
GO-TO-MARKET STRATEGY
WE DESIGN OPPORTUNITY.
 |  |  |  |  |
|---|---|---|---|---|
 |
JESS LAMBERT
SR. ART DIRECTOR
Jess is a multi-dimensional designer with 10+ years of design thinking experience, including an MFA in design. With a background encompassing a wide variety of industries, Jess cultivates business potential through design in all digital and physical channels.
NEW LAB IS A DIVISION
OF THE CPG.
Delivering vendor management, category management, retail marketing & design and in-store service management. The CPG is your one-stop shop for solutions to any retail need.