New Lab | Marketing & Design

WE ARE A RETAIL DESIGN & INNOVATION AGENCY.

We design retail strategies and experiences that activate brands and engage customers.

WE LIVE IN WHITE SPACE.

We see things differently. We focus on the what-if to deliver powerful how-to. We work closely with internal insights, analytics and merchandising teams to define retail landscapes and create compelling, disruptive experiences — in-store signage, packaging, visual merchandising, digital & product design — that are hyper-targeted to actual, vetted white space opportunities.

BRAND STRATEGY

BRAND CONCEPTS

GRAPHIC & PACKAGING DESIGN

COPYWRITING & NAMING

STORE ENVIRONMENTS

RETAIL RENDERINGS

IN-STORE SIGNAGE

FIXTURE DESIGN

ART DIRECTION

ILLUSTRATION

MERCHANDISING CONCEPTS

GO-TO-MARKET STRATEGY

WE DESIGN OPPORTUNITY.

JESS LAMBERT

SR. ART DIRECTOR

Jess is a multi-dimensional designer with 10+ years of design thinking experience, including an MFA in design. With a background encompassing a wide variety of industries, Jess cultivates business potential through design in all digital and physical channels.

NEW LAB IS A DIVISION
OF THE CPG.

Delivering vendor management, category management, retail marketing & design and in-store service management. The CPG is your one-stop shop for solutions to any retail need.