CARIBOU COFFEE

Opportunity: The client approached New Lab to help them expand their assortment, modernize their store image and evolve their seasonal marketing strategy.

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Solution: Through a comprehensive approach, New Lab negotiated an assortment of on-the-go food and drink products, designed new fixtures to promote sales and proposed a cause marketing strategy that tied branded products to community give-back.

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Result: Caribou has enlisted New Lab to manage all vendors, old and new, as well as fifty store tests to roll out the new fixtures.