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Opportunity: MiAroma was created to cater to the needs of smaller format and urban homes, where space is at a premium and interiors are slightly more contemporary. Strategic retail partners were interested in the miAroma line; however, the opportunity to optimize the design of the current packaging was identified as key to at-shelf sales performance.

Solution: Through careful study of competitor's packaging within the category, New Lab designed miAroma packaging to not only appeal to its target demographic, but "pop" off the shelf with clean, bright environmental imagery and playful graphics to lend personality.

Result: All of the retailer's concerns were addressed and alleviated, and the partnership readily moved forward.

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