top of page


Opportunity: With a unique suite of capabilities from strategy to design to sales, New Lab has begun partnerships with maufacturers to build brands from scratch around innovative products: Daily Kneads is a bread that contains a full portion of vegetables in every serving.

Solution: Daily Kneads speaks to the product benefits and is relevant in the baked goods category. Each brand element, including the voice, were developed to communicate the uniqueness of Daily Kneads vegetable bread.

Result: Receiving rave reviews at the International Dairy Deli Bakery Association, Daily Kneads is currently filling orders with local grocery chains in the Midwest and generating funding for national distribution.

bottom of page