ORANGE HOUSE

Opportunity: As the leading household cleaning product line in Asia Pacific, Orange House shares the market with Tide and Persil. With an incredible value offering and product portfolio, their sights were set on entering the North American market.

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Solution: Carrying forward only the logo, New Lab re-branded Orange House to compete within the naturals segment, while establishing a messaging platform that differentiated the brand as the most effective, most natural cleaning products on the market across social, digital, in-store and promotional platforms.

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Result: Orange House is rapidly gaining ground within social media in only a few months and will be launching at Amazon and other retail stores in 2017.